The smartphones equipment market is growing constantly; the GfK Institute even estimates that in 2011, one in every two mobile phones will be a smartphone.
55% of smartphones owners use location-based services; mobile sites and applications, this new standard will enhance customer loyalty and will generate visits to your outlets.
ViaMichelin has then developed a simplified API that allows you to quickly and easily integrate customised geolocation and mapping solutions into your mobile sites and applications.
Compatible with all brands of smartphones (iPhone, Android, BlackBerry ...) ViaMichelin JavaScript API lets you easily enrich your sites and mobile applications.
ViaMichelin JavaScript API includes the following features:
- proximity search by road or as the crow flies
- location of the smartphone can guide users towards your nearest outlet thanks to its intuitive driving or pedestrian route calculation
- maps suitable for smartphone screens and optimised for touch navigation (including "pinch to zoom") including satellite and oblique views
- displaying of network maps
- add-ons modules such as weather, useful points of interest (car parks...)
ViaMichelin JavaScript API will add value to your mobile sites and applications while also allowing you to stay connected to your customers!
* Source: Observatory of the Mobile Internet - June 2010
